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Showing posts from October, 2018

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It

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This is just a few of my quick thoughts on an article that appeared in AdWeek on 10-18-18 entitled “Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It.” by John Stevens. His six thoughts are all on the money, all are applicable to this week’s discussion, and one is particular is especially relevant to our course. This article is important in that many of us, even those who are fairly familiar with social media, are not sure that we are seeing true engagement and what the analytics we are seeing from the platforms are aiding our ROI or even our brand image. According to Stevens: …only 20 percent of businesses are able to measure the impact of social media on their bottom lines. A whopping 44 percent do not know if social media is working for them. In fact, a particular study provides an even clearer picture: 62 percent of small businesses report that Facebook ads aren’t working for them. (Stevens, 2018). They all tie to the fact tha...
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Welcome to IMC 642 Late Fall 2018!

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Hello! I hope you enjoy this class.  Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well. Prof. T
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