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Showing posts from 2019

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Two Articles that should prove helpful

Hello Class, Here are two articles that you should find interesting: Retargeting: Mali, N. (2018, May 15). Retargeting Ads – A Beginner’s Guide. Retrieved from:  https://appinstitute.com/retargeting-guide/   Google Analytics Segments: Dopson, E. (2019, October 22). 25 Examples of Google Analytics Segments That Enable Deeper Analysis. Retrieved from:  https://databox.com/google-analytics-segments#19 Let me know what you think! Prof. T
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Welcome to IMC 642 Class of Late Fall 2019!

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Hello! I hope you enjoy this class. Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well. Prof. T
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Journey to Fully Knowing the Customer

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We often find ourselves in a bind today related to having enough, or actually, the correct information about our customers. We want to be highly personal, and we do not want to step over the line but doing that requires a great deal of knowledge. Today, collecting data and information on our visitors to our sites, to our apps and to our social media platforms is fairly easy. There are also numerous third party entities that are collecting data. But solid knowledge is not something we have full access to right from the beginning. It needs to develop and unfold over time. Personalization – true personalization – often requires ongoing interactions and history. We may get some idea early on about the visitor and their profile, but building a profile over time that is using our data, and not someone else’s data, is the best method of achieving true personalization. Mobile has been tremendously helpful in building customer profiles, but it has also made the customer more unp...
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Welcome to IMC 642 Late Spring 2019

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Hello! I hope you enjoy this class. Please let me know if there is anything I can do to make the class a better experience for you. Not only will I test concepts here upon occasion , but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class, and I will do so in a variety of ways. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. I will also share the posts of people in the class here as well as some veteran bloggers, content people and analytics gurus. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well....
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