Posts

Showing posts from February, 2019

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
Post a Comment
Read more

Welcome to IMC 642 Late Spring 2019

Image
Hello! I hope you enjoy this class. Please let me know if there is anything I can do to make the class a better experience for you. Not only will I test concepts here upon occasion , but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class, and I will do so in a variety of ways. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. I will also share the posts of people in the class here as well as some veteran bloggers, content people and analytics gurus. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well....
Post a Comment
Read more