Prof T's SEO and Analytics Blog

I own a horse. That horse happens to be white and enjoys all things dirt and mud. That horse also manages to find anything he can get into. Needless to say, I am constantly buying horse supplies both in person and online. I have go-to trusted regular retailers, but I noticed recently that a new name keeps popping up on my searches, my digital ads, and equestrian box I subscribe to, Cavali Club. Enter Corro . On the Side-by-Side SEO Comparison Tool, Corro describes themselves through the meta description as an “online store for all of the best in horse supplies, tack and equipment, grooming supplies, and more. Lowest prices and free shipping available for all products.” If they are making a brand promise for lowest prices then clearly they have their eye constantly on the competition, as they are up against the established competitors such as Dover Saddlery, Stateline Tack, SmartPak, etc. Recently, I remembered a Facebook horse forum I’m a part of talking about an easy horse bathi...

 Semrush is a valuable tool to manage and optimize your digital presence. Teker (2016) defines Semrush as “an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.” Creating a project within Semrush helps you stay organized and highlights the key improvements to be made across your site. As Tietbohl (2022) points out, “most activities in digital will involve three steps: measuring, improving, and reporting. SEMrush can assist with all of these.” As a digital marketer, I am familiar with Google Analytics and Google Search Console.  So how does Semrush compare to Google Search Console? Semrush (n.d.) explains the difference as “in broad terms, Google Analytics is strictly an internal analytics tool for understanding the user behavior on one website at a time (the site you own or operate). Meanwhile, Semrush is a suite of tools that handles both interna...

 Facebook (Meta??), Instagram, Twitter, Youtube, Snapchat, TikTok, LinkedIN, Pinterest. So many channels, each one with their own nuances, yet so little time. In 2022, there will be an estimated 3.96 billion users on social media (Statista Research Department, 2022). This means social is a key avenue to reach your key decision-makers that can’t be ignored. So how does a company choose how to jump in and set a social media strategy? Content Curation The first question to ask yourself is-  do you have the content to sustain social? As Greenberg (2020) emphasizes “social marketing efforts need to be driven by content, not vice versa. Without content, there is not a whole lot to talk about.” So choosing the right social media strategy for your business depends on your content curation process and internal team capabilities. The amount and type of content you have may help your team choose which platforms to focus your efforts on. First, the marketing team needs to have ...