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Showing posts from October, 2022

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Differences Between Google Analytics 4 Metrics and Universal Analytics Metrics

Since the sunset of Universal Analytics was announced, one of my main concerns as a marketer was to ensure that I was still able to provide the same or similar insights that I was currently reporting to my organization once we transitioned our online and digital properties to Google Analytics 4. However, as the decision-makers in my organization have grown comfortable with the format and metrics of Universal Analytics, my main concern with migrating over to Google Analytics 4 is trying to explain the differences in a way that makes sense and can account for the differences that they will see in the reports they receive. While much of what I believe has changed with Google Analytics has changed on a technical and more nuanced level, I want to try to make those concepts easy to understand without getting too deep or overly complex. One of the important things to note with Google Analytics 4 versus Univeral Analytics, and is the foundation to understanding those subtle differences is how...
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