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Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Introduction to Semrush: Setting SEO/SEM Strategies with Critical Insight

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 Semrush is a valuable tool to manage and optimize your digital presence. Teker (2016) defines Semrush as “an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.” Creating a project within Semrush helps you stay organized and highlights the key improvements to be made across your site. As Tietbohl (2022) points out, “most activities in digital will involve three steps: measuring, improving, and reporting. SEMrush can assist with all of these.” As a digital marketer, I am familiar with Google Analytics and Google Search Console.  So how does Semrush compare to Google Search Console? Semrush (n.d.) explains the difference as “in broad terms, Google Analytics is strictly an internal analytics tool for understanding the user behavior on one website at a time (the site you own or operate). Meanwhile, Semrush is a suite of tools that handles both interna...
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Setting Your Social Media Strategy in 2022

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 Facebook (Meta??), Instagram, Twitter, Youtube, Snapchat, TikTok, LinkedIN, Pinterest. So many channels, each one with their own nuances, yet so little time. In 2022, there will be an estimated 3.96 billion users on social media (Statista Research Department, 2022). This means social is a key avenue to reach your key decision-makers that can’t be ignored. So how does a company choose how to jump in and set a social media strategy? Content Curation The first question to ask yourself is-  do you have the content to sustain social? As Greenberg (2020) emphasizes “social marketing efforts need to be driven by content, not vice versa. Without content, there is not a whole lot to talk about.” So choosing the right social media strategy for your business depends on your content curation process and internal team capabilities. The amount and type of content you have may help your team choose which platforms to focus your efforts on. First, the marketing team needs to have ...
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Tools to Complement Google Analytics For B2B Businesses

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 Google Analytics is a robust platform that allows companies, large and small, to draw insights and data on their customers from which to better optimize marketing at no cost. From goals, to reports, to segmenting, to Google Search Console and Google Trends, the Google platform is nimble and fairly comprehensive- a great value for ROI when a company isn’t spending anything for these insights! However, Google Analytics has its drawbacks, which competitors have recognized and turned into competitive alternatives to Google Analytics. Some alternatives can replace Google Analytics altogether, while others provide a useful complement to Google Analytics reporting. This blog post will investigate some of the drawbacks to Google Analytics and take a look at a platform that can help complement Google Analytics to round out a full digital portfolio that will help inform and inspire more efficient action. Drawbacks to Google Analytics As Tietbohl (2022) states “the reality is that all ...
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