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Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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How Google Search Console Can Complement Google Analytics 4 in an Analytics Stack

  An analytics tool that I find valuable and one that I plan to use as my company migrates toward the full adoption of Google Analytics 4, is Google Search Console. Google Search Console is a powerful analytics tool that helps data analysts understand how a website is performing in Google Search. Along with Google Analytics 4, Google Search Console can provide an in-depth look at how a website is performing in Google Search and provide insights for optimizing websites for search engines (Vanhee, 2022).  According to SEMRush, Google dominates the worldwide market share of search except in China and Russia, with almost 83% of the United States’ desktop search traffic coming from Google Search (2021), and as of September 2022, SimilarWeb reports that Google is still ranked as the most popular website in the world (SimliarWeb, 2022). Even with how search is changing with privacy concerns, and with the younger generations increasingly searching on mobile devices and with other apps...
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Differences Between Google Analytics 4 Metrics and Universal Analytics Metrics

Since the sunset of Universal Analytics was announced, one of my main concerns as a marketer was to ensure that I was still able to provide the same or similar insights that I was currently reporting to my organization once we transitioned our online and digital properties to Google Analytics 4. However, as the decision-makers in my organization have grown comfortable with the format and metrics of Universal Analytics, my main concern with migrating over to Google Analytics 4 is trying to explain the differences in a way that makes sense and can account for the differences that they will see in the reports they receive. While much of what I believe has changed with Google Analytics has changed on a technical and more nuanced level, I want to try to make those concepts easy to understand without getting too deep or overly complex. One of the important things to note with Google Analytics 4 versus Univeral Analytics, and is the foundation to understanding those subtle differences is how...
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A Post on Technical SEO

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  Here is an article written by Backlinko that talks through the technical aspects of SEO. It breaks technical SEO into 6 chapters and is pretty in-depth about the topic. Let me know what you think:  https://backlinko.com/technical-seo-guide Prof. T
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