Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Social Media Explained

This week I have been reading some very serious thoughts on social media. To lighten things up a bit, I thought I would share this post. It is a couple years old now, but still makes me smile:

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  1. AnonymousJanuary 31, 2018 at 2:05 PM

    Prof. T,
    I remember one of my coworkers at PetSmart Charities using a similar image to explain to our boss on the corporate PetSmart side how social media worked. As a nonprofit, we felt we had a much better understanding of our quirky, pet-loving audience--and the freedom to test more risky campaigns like #meowOUT yourself for closeted cat lovers. Any advice on how to explain social media up the chain in a less tongue-in-cheek way?

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