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Showing posts from January, 2018

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Why Think...I've got activity :)

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Here is an article from Mark Ritson that address something that most of us deal with every day: frenetic activity. One of the things that I had to smile about was the thought that “who needs strategy when you have a machine down the basement learning as we speak?” The article is here . Photo courtesy of: https://gratisography.com/ But many times, just taking an uninterrupted hour per week can make all the difference. As he states: “You have to close all that down and, well, think. Switch off your phone, open up your Moleskine. Take a long, deliberate breath and think.” (Ritson, 2018). The article should take less than 5 minutes of your time but may cause you to approach your week a bit differently after you have spent those 5 minutes. Reference: Ritson, M. (2018, January 9). Mark Ritson: Ignore all the waffle and set time aside for strategic thinking. Retrieved from: https://www.marketingweek.com/2018/01/09/mark-ritson-strategic-thinking/
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How Web Analytics Helps Tell Your Brand’s Story

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Here is an article from Adobe Analytics that provides some insight into the value of Web Analytics. Granted, Adobe has a stake in this game, but their thoughts here (in this grief article) are worth reading. I think one insight here that is key is that Web Analytics can often lead to further lines of inquiry. This makes sense, because web analytics, by itself, cannot tell the whole story. I would appreciate your thoughts: http://www.adobe.com/experience-cloud/articles/web-analytics.html (Graphic owned by Bruce Clay, Inc. and found at: https://www.bruceclay.com/analytics/google-analytics.htm )
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