Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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How Web Analytics Helps Tell Your Brand’s Story



Here is an article from Adobe Analytics that provides some insight into the value of Web Analytics. Granted, Adobe has a stake in this game, but their thoughts here (in this grief article) are worth reading. I think one insight here that is key is that Web Analytics can often lead to further lines of inquiry. This makes sense, because web analytics, by itself, cannot tell the whole story.


I would appreciate your thoughts: http://www.adobe.com/experience-cloud/articles/web-analytics.html

(Graphic owned by Bruce Clay, Inc. and found at: https://www.bruceclay.com/analytics/google-analytics.htm)

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