Prof T's SEO and Analytics Blog

 By: Allison Akers This blog post is the second in a series. In the first blog post we defined the categories of metrics within Google Analytics and took a look at the visitor characterization category. Need a recap? Check out the first post here . While the new visitors metric is important to track, the visitor characterization category is more than just measuring new visitors. Returning users is also a key metric that can provide valuable insight for a company. New vs Returning Visitors In the prior blog post we learned that a new visitor is defined by Tietbohl (2022) as the “number of unique visitors with activity including a first-ever visit to a site during a reporting period.” Hotjar (n.d.) notes that:  “according to Google’s tracking snippet; returning users have visited your site before. When someone views your website, Google’s tracking snippet looks for a tracking cookie on their device: -If the cookie is not present, Google creates one and considers this...

By: Allison Akers Google Analytics pulls metrics for company websites in the aggregate, segmented as a subset, or as a single visitor (Tietbohl, 2022). Once the analyst decides which representation to consider for their insight, the metrics can be broken down by categories. These metrics categories are: • Foundational, • Visit characterization, • Visitor characterization, • Engagement, and • Conversion (Tietbohl, 2022). For the purpose of this blog post we will look at the category of visitor characterization. You will learn which metrics fall in the category of visitor characterization, how the metric is calculated, and how this metric is used in a real-world example to provide insight for a company. Visitor Characterization- What Is It? The visitor characterization category includes metrics such as new visitor, returning visitor, repeat visitor, visits per visitor, recency, and frequency (Tietbohl, 2022). These analytics can prove useful for determining whether your marketi...

  Hello Class, I personally am continuing to look forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. But I do have a feeling that 2021 will be better. This is also the first time that this class has been offered to MS Digital students and I am looking to learn from you as well. I would like to think we will both learn together as this class is somewhat different from the IMC version.  I  do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option. Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working on our blogs here in class....

This is just a few of my quick thoughts on an article that appeared in AdWeek on 10-18-18 entitled “Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It.” by John Stevens. His six thoughts are all on the money, all are applicable to this week’s discussion, and one is particular is especially relevant to our course. This article is important in that many of us, even those who are fairly familiar with social media, are not sure that we are seeing true engagement and what the analytics we are seeing from the platforms are aiding our ROI or even our brand image. According to Stevens: …only 20 percent of businesses are able to measure the impact of social media on their bottom lines. A whopping 44 percent do not know if social media is working for them. In fact, a particular study provides an even clearer picture: 62 percent of small businesses report that Facebook ads aren’t working for them. (Stevens, 2018). They all tie to the fact tha...

Hello! I hope you enjoy this class.  Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well. Prof. T