Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Welcome Late Spring 2021 IMC 642 Students!!

 








Hello Class,

I personally am continuing to look forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. But I do have a feeling that 2021 will be better.

This is also the first time that this class has been offered to MS Digital students and I am looking to learn from you as well. I would like to think we will both learn together as this class is somewhat different from the IMC version. 

I do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option.

Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings.

As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working on our blogs here in class. Fortunately, I had an early spring class (IMC) so it is a little more current than usual😊

Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere within e-Campus. 

Please visit here at least once a week. I do like to see that I have visitors😊 And, leave a comment from time to time, not only here but on each other’s blogs as well. Reading each other's blogs is a big plus, it helps with traffic and it enables the ability to see what happens in GA.

Let's have a great semester together! 

Prof. T

 

Prof. T

 

Location: Florida, USA

Comments

  1. David CorbettMarch 20, 2021 at 8:49 AM

    Hi Professor T. Just wanted to say hi and let you know I'm reading the 18 posts in the class discussion board today. I have the Blogger app and now have learned how to log into the website. I am a bit confused by what the expectations are for using this but I will keep reading your posts and weekly course modules to keep up.

    ReplyDelete
  2. Mark TietbohlMarch 20, 2021 at 10:09 AM

    Hi David,

    I think the thing with the blog is that you get to see how Google Analytics functions in action under your own terms. Looking at the demo site is important (and amazing), but having hands on is helpful...even if we do not get much traffic (although you can certainly impact that).

    Whether or not you install GTM is up to you, but I would recommend trying. The goal here is not to succeed (although that is nice) but to try.
    Prof. T

    ReplyDelete

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