Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Great post from Kevin Perlmutter

 Hello Class,

For those of you who are interested in branding, here is an excellent article from my friend Kevin Permutter. He talks to emotional branding, which I tend to agree with. The quantitative of positioning and the emotional of branding seems to be where everything is today.

                        (from: Kevin Perlmutter, 2021)


Enjoy: https://www.brandingmag.com/2021/03/26/brandings-perfect-10-the-hearts-and-minds/

I hope you enjoy reading this.

Prof. T

Location: Florida, USA

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