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Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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A new article today related to Google Analytics

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Here is an article that literally just came out today. It is a poll from the Forbes Expert Panel as to important data you can pull in Google Analytics and why it is important.  I would be interested to see what you think and which you might find valuable. Three of my favorites are “where prospects come from”, “relevant traffic” and “behavior flow” once they are on my site. Forbes Agency Council. (2020, January 17).   10 Most valuable pieces of data your company can glean from Google Analytics. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2020/01/17/10-most-valuable-pieces-of-data-your-company-can-glean-from-google-analytics/#8d492697869a
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Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It

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This is just a few of my quick thoughts on an article that appeared in AdWeek on 10-18-18 entitled “Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It.” by John Stevens. His six thoughts are all on the money, all are applicable to this week’s discussion, and one is particular is especially relevant to our course. This article is important in that many of us, even those who are fairly familiar with social media, are not sure that we are seeing true engagement and what the analytics we are seeing from the platforms are aiding our ROI or even our brand image. According to Stevens: …only 20 percent of businesses are able to measure the impact of social media on their bottom lines. A whopping 44 percent do not know if social media is working for them. In fact, a particular study provides an even clearer picture: 62 percent of small businesses report that Facebook ads aren’t working for them. (Stevens, 2018). They all tie to the fact tha...
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