Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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A new article today related to Google Analytics



Here is an article that literally just came out today. It is a poll from the Forbes Expert Panel as to important data you can pull in Google Analytics and why it is important.  I would be interested to see what you think and which you might find valuable. Three of my favorites are “where prospects come from”, “relevant traffic” and “behavior flow” once they are on my site.

Forbes Agency Council. (2020, January 17).  10 Most valuable pieces of data your company can glean from Google Analytics. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2020/01/17/10-most-valuable-pieces-of-data-your-company-can-glean-from-google-analytics/#8d492697869a

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  1. JakeJanuary 18, 2020 at 2:31 AM

    I’m not in your class anymore :( but I have found using Google Data studio phenomenal for sending to clients interested in native ads. Love that you can put what you deem necessary on it and encrypt with a passcode

    ReplyDelete
  2. Mark TietbohlMay 28, 2020 at 11:46 AM

    Hi Jacob, thanks for your comment! GDS is an amazing tool and I am just learning it also. I always had used Tableau previously (or occassionally, Excel) In the new MS program, one of the courses actually works through GDS and there may even be a certification involved.

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