Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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A great article focused on 2020 B2B Marketing Trends

Hi Class,

Here is a short and sweet article featured in SEJ. While it is short, it is highly impactful. I especially like that it highlights the superior websites and that content with "purpose and substance" will be required. To me, this makes a great deal of sense.


Here is the link:https://www.searchenginejournal.com/b2b-marketing-trends/344732/#close
Prof. T

Here is the full reference:

Kesler, A. (2020, January 24). 7 B2B Marketing Trends to Embrace in 2020. Retrieved from: https://www.searchenginejournal.com/b2b-marketing-trends/344732/#close

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