Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Welcome to IMC 642 Class of Early Spring 2020!


Hello Class!

I hope you enjoy this session.  This class population is smaller in size than I have ever had, and it may provide the opportunity to open things up a bit. We can explore if we want to, and I hope we will do that.


Something you can help me with…. As you know, WVU is switching to links for the readings. There are still a few (mainly in Weeks 1 and 3) that I still want to use in this session. If you cannot see them, I will post them on the board. Please let me know.




Not only will I test concepts here at times, but I will also create links for blog posts from the class in my blog roll so that you can see the impact that has on your traffic and rankings. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class.

Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well.
Prof. T

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