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Showing posts with the label SEO

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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What is that Link Worth?

  Hello Class, I thought you might find this to be interesting as we are headed to off-page SEO next week and part of that is capturing links. This article from Orbit Media Studios (Crestodina, 2020) is informative and gives you an idea as to what a practitioner thinks. He walks through 7 key factors. One of the points that he makes is that “nofollow” links may have more value than we originally thought…not just because of volume but because Google now considers them to be “hints”. I hope you enjoy the article and let me know what you think! Prof. T Crestodina, A. (2020, January). What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link. Retrieved from: https://www.orbitmedia.com/blog/seo-link-value/
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Journey to Fully Knowing the Customer

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We often find ourselves in a bind today related to having enough, or actually, the correct information about our customers. We want to be highly personal, and we do not want to step over the line but doing that requires a great deal of knowledge. Today, collecting data and information on our visitors to our sites, to our apps and to our social media platforms is fairly easy. There are also numerous third party entities that are collecting data. But solid knowledge is not something we have full access to right from the beginning. It needs to develop and unfold over time. Personalization – true personalization – often requires ongoing interactions and history. We may get some idea early on about the visitor and their profile, but building a profile over time that is using our data, and not someone else’s data, is the best method of achieving true personalization. Mobile has been tremendously helpful in building customer profiles, but it has also made the customer more unp...
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Welcome to IMC 642 Late Fall 2018!

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Hello! I hope you enjoy this class.  Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week. I do like to see that I have visitors. And leave a comment from time to time, not only here but on each other’s blogs as well. Prof. T
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Welcome to IMC 642

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This is my first post on the new blog...Prof T's SEO and Analytics Blog. I did this so that I could test the new features of Blogger and also some of the newer aspects of Google Analytics that are hard to test when you have the same old properties for a while :) I hope you enjoy this class. Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings.
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