Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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What is that Link Worth?

 

Hello Class,

I thought you might find this to be interesting as we are headed to off-page SEO next week and part of that is capturing links. This article from Orbit Media Studios (Crestodina, 2020) is informative and gives you an idea as to what a practitioner thinks. He walks through 7 key factors.

One of the points that he makes is that “nofollow” links may have more value than we originally thought…not just because of volume but because Google now considers them to be “hints”.

I hope you enjoy the article and let me know what you think!

Prof. T

Crestodina, A. (2020, January). What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link. Retrieved from: https://www.orbitmedia.com/blog/seo-link-value/

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