Prof T's SEO and Analytics Blog

Here is a great B2B article in cmo.com on lead generation for 2018. Education is essential and critical...yes, format is also important, but must also match the needs of the prospect: http://www.cmo.com/opinion/articles/2017/12/18/5-b2b-leadgeneration-trends-that-will-take-off-in-2018.html#gs.TwxG_nY

This week I have been reading some very serious thoughts on social media. To lighten things up a bit, I thought I would share this post. It is a couple years old now, but still makes me smile:

H i Class, Here is an article posted last year by a good friend of mine. While it is a recruiting article – which is not totally a bad thing for some of you – the thoughts it conveys about what to learn and how to learn in digital marketing are worthwhile to anyone wanting to be a corporate decision maker or an entrepreneur (just think partners or associates instead of co-workers). https://marketproinc.com/candidate-advice/2016/06/cmo-executive-recruiters-lifelong-learner The key takeaways here are three-fold: First, don’t wait to learn until the last minute. I think those of you in this program have that down for now, but it is a mindset you can never lose. Second, you need to understand the technical, but don’t obsess with the technical unless that is your passion. If you want to be a manager/leader, you need to be able to see what the trending is doing to technology and the state of your industry or practice. Third, while the need to continue learning in marketing is ...

Just a brief note to get us started on our web analytics journey. We will soon see that there are many types of analytics tools available, and most only measure a small art of the experience (web, social media, mobile, in store, etc.). There are programs that can pull all of these individual tools together today. Here is an article written by Kiera Abbamonte (2017) that discusses the role of web analytics and the overall discipline of marketing analytics to our marketing practices today. Her points are valid; namely that data can help to determine if you are on track and even may point you to what track you are on. Data can support decisions (or refute decisions) we have already made, but it provide insights that may support the need for further discussions with our target audience. This is where the user experience tools, and the bigger picture customer experience tools come into play. (For a brief discussion of the difference between the two, I wrote a summary that is posted ...

This is my first post on the new blog...Prof T's SEO and Analytics Blog. I did this so that I could test the new features of Blogger and also some of the newer aspects of Google Analytics that are hard to test when you have the same old properties for a while :) I hope you enjoy this class. Not only will I test concepts here, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings.