Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
Post a Comment

Avoiding Obsolescence in Digital


Hi Class,

 Here is an article posted last year by a good friend of mine. While it is a recruiting article – which is not totally a bad thing for some of you – the thoughts it conveys about what to learn and how to learn in digital marketing are worthwhile to anyone wanting to be a corporate decision maker or an entrepreneur (just think partners or associates instead of co-workers).

 https://marketproinc.com/candidate-advice/2016/06/cmo-executive-recruiters-lifelong-learner

 The key takeaways here are three-fold:

 First, don’t wait to learn until the last minute. I think those of you in this program have that down for now, but it is a mindset you can never lose.

 Second, you need to understand the technical, but don’t obsess with the technical unless that is your passion. If you want to be a manager/leader, you need to be able to see what the trending is doing to technology and the state of your industry or practice.

 Third, while the need to continue learning in marketing is compelling, don’t limit this thinking just to your marketing, or even your professional life. Learning all types of things opens up your mind and brings you opportunity.

 Enjoy...and continue to learn.

 Prof. T

 Reference:

 MarketPro. (2016). The most important thing Digital Marketers must do to avoid obsolescence. Retrieved June 8, 2016 from: https://marketproinc.com/candidate-advice/2016/06/cmo-executive-recruiters-lifelong-learner

Comments

Post a Comment

Thank you for your comment! I will get back to you shortly!

Popular posts from this blog

Why conversation may not be king…in all cases

Hello Class, I have mentioned a couple times on the board, that I personally am losing faith in social as a conversational medium (with the exception of questions and/or complaint resolution) and tend to view social as more of an information distribution channel. This is not absolute, but I think this is especially true in local, where the need is often very momentary. I have had the opportunity now to watch social for more than a dozen years and there has been a definite shift. I think that machine learning may be accelerating this trend. Even big brands which appear to have conversational threads only do because they have hundreds of thousands or even millions of adherents and there are numerous responses to each post. However, if you read them carefully, most of the “conversations” are actually hundreds of people shouting out their own thoughts. Here is a great article by   John Boitnott   (2016) that discusses that concept of distribution vs. conversation ...
Read more

Why Think...I've got activity :)

Image
Here is an article from Mark Ritson that address something that most of us deal with every day: frenetic activity. One of the things that I had to smile about was the thought that “who needs strategy when you have a machine down the basement learning as we speak?” The article is here . Photo courtesy of: https://gratisography.com/ But many times, just taking an uninterrupted hour per week can make all the difference. As he states: “You have to close all that down and, well, think. Switch off your phone, open up your Moleskine. Take a long, deliberate breath and think.” (Ritson, 2018). The article should take less than 5 minutes of your time but may cause you to approach your week a bit differently after you have spent those 5 minutes. Reference: Ritson, M. (2018, January 9). Mark Ritson: Ignore all the waffle and set time aside for strategic thinking. Retrieved from: https://www.marketingweek.com/2018/01/09/mark-ritson-strategic-thinking/
Read more

Setting Your Social Media Strategy in 2022

Image
 Facebook (Meta??), Instagram, Twitter, Youtube, Snapchat, TikTok, LinkedIN, Pinterest. So many channels, each one with their own nuances, yet so little time. In 2022, there will be an estimated 3.96 billion users on social media (Statista Research Department, 2022). This means social is a key avenue to reach your key decision-makers that can’t be ignored. So how does a company choose how to jump in and set a social media strategy? Content Curation The first question to ask yourself is-  do you have the content to sustain social? As Greenberg (2020) emphasizes “social marketing efforts need to be driven by content, not vice versa. Without content, there is not a whole lot to talk about.” So choosing the right social media strategy for your business depends on your content curation process and internal team capabilities. The amount and type of content you have may help your team choose which platforms to focus your efforts on. First, the marketing team needs to have ...
Read more