Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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GA4 and Predictive Analytics

This article, written this summer by Steve Ganem (2020), indicates where the new Google Analytics GA4 is headed: Predictive audiences. This article outlines how they can help you to better understand your existing audience (both in terms of likelihood to purchase and churn). It currently will help you understand the very best lifetime value customers. The next stage is to build predictive audiences based on what these models are telling you.

Of course, this will benefit Google, as they will sell more ads in their search as well as display ads. I will be interested to hear your thoughts.

Prof. T

Reference:

Ganem, S. (2020, July 10). New predictive capabilities in Google Analytics. Retrieved from: https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/

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