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Showing posts from March, 2021

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Great post from Kevin Perlmutter

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 Hello Class, For those of you who are interested in branding, here is an excellent article from my friend Kevin Permutter. He talks to emotional branding, which I tend to agree with. The quantitative of positioning and the emotional of branding seems to be where everything is today.                         (from: Kevin Perlmutter, 2021) Enjoy:  https://www.brandingmag.com/2021/03/26/brandings-perfect-10-the-hearts-and-minds/ I hope you enjoy reading this. Prof. T
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Location: Florida, USA
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Welcome Late Spring 2021 IMC 642 Students!!

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  Hello Class, I personally am continuing to look forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. But I do have a feeling that 2021 will be better. This is also the first time that this class has been offered to MS Digital students and I am looking to learn from you as well. I would like to think we will both learn together as this class is somewhat different from the IMC version.  I  do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option. Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working on our blogs here in class....
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Location: Florida, USA
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