Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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Content Calendar

 

I had a couple people ask me about content calendars. 

Here are two good articles that I really like about building a content calendar.

Cooper, P. & Tien, S. (2021, June 1). How to Create a Social Media Calendar: Tips and Templates. Retrieved from: https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

Dobson, E. (2021, December 30). The Best Content Calendar Template to Organize Your Entire Year in 2022. Retrieved from: https://coschedule.com/blog/annual-content-calendar-template

Both are very good for establishing a content calendar, and the first one does include a template. I have others if you want more in-depth discussions (including some from SEMrush) but this is a great starting point.

The key with content is that it needs to be consistent, and unless something changes, it is often based on target audience and seasonality.

Prof. T

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