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Showing posts from 2020

Competitive Analysis With SEMRush and Summit Community Bank

  Summit Community Bank is a nearly $4 billion regional community bank. It provides banking, lending, and trust and wealth management services at 44 banking locations across three states. While primarily focused on maintaining its strong footprint in legacy locations, Summit Community Bank has used a successful merger and acquisition strategy to encourage steady growth over the last six years. As it continues to grow in new markets, new opportunities bring new, diverse challenges, including exploring new peers and competitors, expanding brand awareness, and capturing market share. In the digital landscape, competitive analysis is especially important when it comes to optimizing one of an organization’s most valuable online resources, its website.  Competitive analysis, as SEMrush notes, can help benchmark a business’ current SEO performance, identify areas of improvement in SEO strategy, reveal any competitor gaps or weaknesses, and discover competitors' winning strategies (Sl...
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What we have learned about CX based on the Pandemic

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  Hello Class, Here is an article that I shared on Twitter and Linked In because I thought it was valuable:  CX Lessons There were many great points included and the issues with contact centers resonated with me. We were working on improvising the quality of care that our customers received from our contact centers, and our three centers were all based in the United States. At the time, we were looking to add bots and AI to make the process easier and to make the actual humans more productive. It was working but it was a journey. The other point is that the customer journey must improve. We need to respond more quickly and we need to be more empathetic, The customer has too much information at their fingertips (literally) and we need to be more supportive.  I hope you will read the article and take it forward in your dealings with the public, who are also your customers and clients. Prof. T
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Welcome Class Late Fall IMC 642

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Hello, I hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author. Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings.
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A great article focused on 2020 B2B Marketing Trends

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Hi Class, Here is a short and sweet article featured in SEJ. While it is short, it is highly impactful. I especially like that it highlights the superior websites and that content with "purpose and substance" will be required. To me, this makes a great deal of sense. Here is the link: https://www.searchenginejournal.com/b2b-marketing-trends/344732/#close Prof. T Here is the full reference: Kesler, A. (2020, January 24). 7 B2B Marketing Trends to Embrace in 2020. Retrieved from:  https://www.searchenginejournal.com/b2b-marketing-trends/344732/#close
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A new article today related to Google Analytics

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Here is an article that literally just came out today. It is a poll from the Forbes Expert Panel as to important data you can pull in Google Analytics and why it is important.  I would be interested to see what you think and which you might find valuable. Three of my favorites are “where prospects come from”, “relevant traffic” and “behavior flow” once they are on my site. Forbes Agency Council. (2020, January 17).   10 Most valuable pieces of data your company can glean from Google Analytics. Retrieved from: https://www.forbes.com/sites/forbesagencycouncil/2020/01/17/10-most-valuable-pieces-of-data-your-company-can-glean-from-google-analytics/#8d492697869a
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Welcome to IMC 642 Class of Early Spring 2020!

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Hello Class! I hope you enjoy this session.  This class population is smaller in size than I have ever had, and it may provide the opportunity to open things up a bit. We can explore if we want to, and I hope we will do that. Something you can help me with…. As you know, WVU is switching to links for the readings. There are still a few (mainly in Weeks 1 and 3) that I still want to use in this session. If you cannot see them, I will post them on the board. Please let me know. Not only will I test concepts here at times, but I will also create links for blog posts from the class in my blog roll so that you can see the impact that has on your traffic and rankings. I have three blogs, all for different purposes, so I tend to post to this one when we are all working our blogs here in class. Upon occasion, I will post things here that are pertinent to the class, but I generally will also post those same thoughts elsewhere. Please visit here at least once a week....
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