Prof T's SEO and Analytics Blog

 I have added another blog post related to HubSpot and new social media platforms. Take a look and thank you HubSpot: http://growthstrategy.consulting/thoughts-from-hubspot-on-new-platforms/

  Hello Class, I saw that many of you discussed content and blogs, but no one brought up PR this week, except in passing. Press Releases and Public Relations are a very big part of off-page SEO. They do not always have to be breaking news, but I agree, that is when we most often see them. Many organizations use them to announce events, promotions, highlight specific topics, and more. This is when they should really be tied to the website. The beauty of press releases, in addition to driving traffic to your site (which is incredibly important), is that they often have staying power if they are also posted on the website of the issuing party. If press releases are put on your site first, they achieve the SEO impact for your organization’s site. (Remember that there is no penalty for duplication of content but only the first post is counted.) They are almost a historical record and progression, and therefore somewhat evergreen. People who are researching the company will often c...

  Hello Class, I read this article this morning and shared it on LinkedIn. But I thought it might also be helpful to you. It is an article on content, specifically on how to create content and what makes it really work. I think some of you will enjoy this: How to Create High-Quality Content Let me know your thoughts. Prof. T Reference: Goodwin, D. (2021. August 20). How to Create High-Quality Content. Retrieved from: https://www.searchenginejournal.com/how-to-create-high-quality-content/254511/

   Hello Class, I personally am continuing to look forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. But I do have a feeling that 2022 will be even better. This is also the second time that this class has been offered to MS Digital students and I am looking to learn from you as well. I would like to think we will both learn together as this class is somewhat different from the IMC version, and in a good way. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working on our blogs here in class. Fortunately, I had an early and late spring class (IMC and MS) so it is a little more current than usual 😊 I do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option. Upon occasion, I will post things here that are per...

 Hello Class, For those of you who are interested in branding, here is an excellent article from my friend Kevin Permutter. He talks to emotional branding, which I tend to agree with. The quantitative of positioning and the emotional of branding seems to be where everything is today.                         (from: Kevin Perlmutter, 2021) Enjoy:  https://www.brandingmag.com/2021/03/26/brandings-perfect-10-the-hearts-and-minds/ I hope you enjoy reading this. Prof. T

  Hello Class, I personally am continuing to look forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. But I do have a feeling that 2021 will be better. This is also the first time that this class has been offered to MS Digital students and I am looking to learn from you as well. I would like to think we will both learn together as this class is somewhat different from the IMC version.  I  do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option. Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings. As you can see, I have not posted to this blog for a little while. I have three blogs, all for different purposes, so I tend to post to this one when we are all working on our blogs here in class....

  Hello Class, I thought you might find this to be interesting as we are headed to off-page SEO next week and part of that is capturing links. This article from Orbit Media Studios (Crestodina, 2020) is informative and gives you an idea as to what a practitioner thinks. He walks through 7 key factors. One of the points that he makes is that “nofollow” links may have more value than we originally thought…not just because of volume but because Google now considers them to be “hints”. I hope you enjoy the article and let me know what you think! Prof. T Crestodina, A. (2020, January). What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link. Retrieved from: https://www.orbitmedia.com/blog/seo-link-value/

This article , written this summer by Steve Ganem (2020), indicates where the new Google Analytics GA4 is headed: Predictive audiences. This article outlines how they can help you to better understand your existing audience (both in terms of likelihood to purchase and churn). It currently will help you understand the very best lifetime value customers. The next stage is to build predictive audiences based on what these models are telling you. Of course, this will benefit Google, as they will sell more ads in their search as well as display ads. I will be interested to hear your thoughts. Prof. T Reference: Ganem, S. (2020, July 10). New predictive capabilities in Google Analytics. Retrieved from: https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/

  Hello Class, I personally am looking forward to 2021! 2020 was a difficult year, at least for me, and I suspect, many of you. I do hope you enjoy this class. This is the first time that not only I will post, but that you also have the potential to post as a guest author if you choose that option. Not only will I test concepts here from time to time, but I will also create links for blog posts from the class so that you can see the impact that has on your traffic and rankings.